"Economist" Pocket Marketing

The Essentials of Successful Marketing from A-Z

Autor*innen

• Tim Hindle
• Michael Thomas

Parameter

• 202 Seiten
• 8 Lesestunden

• Marketing & PR
• Marketing & Vertrieb

Mehr zum Buch

Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.

• Sprache: Englisch
• Erscheinungsdatum: 1994
• Einband: Hardcover