Gonzo Marketing

Winning Through Worst Practices

Autor*innen

• Christopher Locke

Parameter

• Handel
• Marketing & PR
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Hardcover