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- 180 Seiten
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
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Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Sprache
- Erscheinungsdatum
- 1999
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- Sprache
- Englisch
- Autor*innen
- Gerrit Antonides, W. Fred van Raaij
- Verlag
- John Wiley & Sons
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- Seitenzahl
- 180
- ISBN10
- 0471987816
- ISBN13
- 9780471987819
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Geschäftsverhandlungen
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.