Contemporary Management European Edition

Autor*innen

• Melanie Ashleigh
• Jennifer M. George
• Edgar Meyer
• Gareth R. Jones

Parameter

• 768 Seiten
• 27 Lesestunden

• Handel
• Lehrbücher
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

This book places both classic theory and research into a contemporary framework that is compatible with the traditional focus on management as planning, leading, organising, and controlling, but which transcends this traditional approach. It also features cases, illustrations and questions.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback