International Marketing - 4th Edition

Autor*innen

• Pervez N. Ghauri
• Philip R. Cateora

Parameter

• 682 Seiten
• 24 Lesestunden

• Handel
• Lehrbücher
• Sachbücher
• Schule
• Wirtschaft & Management

Mehr zum Buch

The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Paperback