Professional Selling

Autor*innen

• Lawrence B. Chonko
• Ben M. Enis

Parameter

• 427 Seiten
• 15 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb
• Sachliteratur

Mehr zum Buch

Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.

• Sprache: Englisch
• Erscheinungsdatum: 1993
• Einband: Hardcover