The Practice of Public Relations Global Edition Thirteenth Edition

Autor*innen

• Fraser P. Seitel

Parameter

• 456 Seiten
• 16 Lesestunden

• Handel und Verkauf
• Kommunikation
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, <i>The Practice of Public Relations</i> prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Paperback