Prentice Hall Business Classics - 5: Tested Advertising Methods

Completely Updated - Fifth Edition

Autor*innen

• John Caples
• Fred E. Hahn
• David Ogilvy
• Gordon White

Parameter

• 269 Seiten
• 10 Lesestunden

• Handel und Verkauf
• Jugendbücher, Young Adult
• Kinderbücher
• Psychologie
• Sachliteratur

Mehr zum Buch

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

• Sprache: Englisch
• Erscheinungsdatum: 1997
• Einband: Paperback