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Tribal Leadership

Leveraging Natural Groups to Build a Thriving Organization

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Ever since there have been people, there have been tribes. Within corporations, separate tribes can range from a few to hundreds. Dave Logan, PhD, and John King explore how these tribes develop, assess them, and lead them to enhance productivity and growth. Humans are genetically programmed to form tribes of 20-150 people, a fact supported by Malcolm Gladwell and others. Each company consists of interconnected tribes, defined as groups where everyone knows each other or at least knows of one another. Logan and King guide corporate leaders in assessing their company’s tribal culture and elevating it to achieve remarkable success. Through an extensive eight-year study involving approximately 24,000 individuals across over two dozen corporations, they found a critical theme: a company’s success hinges on its tribes, their strength is shaped by tribal culture, and a thriving corporate environment stems from effective tribal leadership. The authors demonstrate how leaders can leverage their tribes to maximize productivity and profit. Their research, supported by interviews with notable figures like NASCAR CEO Brian France and "Dilbert" creator Scott Adams, reveals that over three-quarters of the organizations studied possess only adequate tribal cultures at best.