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Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Seventh Edition

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496 Seiten
18 Lesestunden

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For undergraduate Advertising and Integrated Marketing Communication courses, this text presents an evolved definition of integrated marketing, equipping students to communicate effectively in the business world. It covers advertising and promotions alongside social media, blogs, mobile messaging, and other marketing tactics. As marketing strategies have shifted towards more subtle approaches, the text has adapted accordingly. Each chapter features tools that allow students to apply concepts to real-life situations, enhancing retention. The new Seventh Edition introduces end-of-chapter blog exercises, links to articles, videos, and social media, as well as interviews with advertising professionals. Additionally, students can access MyMarketingLab, which offers interactive tools to guide them through the promotional process. Note that MyMarketingLab is not included and should only be purchased if required by an instructor. Instructors can contact their Pearson representative for more information. MyMarketingLab is an online platform designed to personalize learning and improve outcomes, featuring a variety of interactive and assignable activities that promote active learning and help students grasp challenging course concepts.