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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. <em>Maketing Apocalypse</em> is required reading for anyone interested in the future of marketing.
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Routledge Advances in Management and Business Studies: Marketing Apocalypse, Stephen Brown, Jim Bell, David Carson
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- Erscheinungsdatum
- 1996
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