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Parameter
- 342 Seiten
- 12 Lesestunden
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Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Buchkauf
Flying Off Course, Rigas Doganis
- Sprache
- Erscheinungsdatum
- 2019
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- Preis
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- Titel
- Flying Off Course
- Untertitel
- Airline Economics and Marketing - Fifth Edition
- Sprache
- Englisch
- Autor*innen
- Rigas Doganis
- Verlag
- Routledge
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Autos & Verkehr, Ökonomie, Luftfahrt, Marketing & PR, Fluggesellschaften
- Beschreibung
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.