Brand New Justice

The Upside of Global Branding

Autor*innen

• Simon Anholt

Parameter

• 180 Seiten
• 7 Lesestunden

• Handel
• Management & Personalverwaltung
• Ökonomie
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.

• Sprache: Englisch
• Erscheinungsdatum: 2003
• Einband: Hardcover