The Routledge Companion to Contemporary Brand Management

Autor*innen

• Francesca Dall'Olmo Riley
• Jaywant Singh
• Charles Blankson

Parameter

• 616 Seiten
• 22 Lesestunden

• Handel
• Management & Personalverwaltung
• Ökonomie
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover