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- 560 Seiten
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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Buchkauf
Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition, C. Merle Crawford, C. Anthony Di Benedetto
- Sprache
- Erscheinungsdatum
- 2005
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- Titel
- Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition
- Sprache
- Englisch
- Autor*innen
- C. Merle Crawford, C. Anthony Di Benedetto
- Verlag
- McGraw-Hill/Irwin
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- Seitenzahl
- 560
- ISBN10
- 0072961449
- ISBN13
- 9780072961447
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung
- Beschreibung
- New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.