Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition

Autor*innen

• C. Merle Crawford
• C. Anthony Di Benedetto

Parameter

• 560 Seiten
• 20 Lesestunden

• Handel
• Management & Personalverwaltung
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Hardcover