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This book delves into the intricacies of strategic management, emphasizing its philosophical foundations and the importance of individuality in corporate leadership. It critiques the mechanistic approaches of traditional management, advocating for a more personalized strategy that aligns with organizational values. The text guides readers through the process of strategic analysis and planning, presenting a trilateral concept that addresses key questions and evaluates various analytical methods, including portfolio analysis. The discussion extends to the role of strategic foresight, exploring its significance as a testing ground for effective management. It introduces concepts like positioning and the assessment of early warning signals, highlighting the importance of adaptability in strategy formulation. The integration of strategic management with corporate planning is examined, with insights into practical applications and challenges faced in real-world scenarios. The book also addresses the political context of corporate strategy, discussing the interplay between corporate identity, public perception, and partnership dynamics. It raises critical questions about the purpose of progress within this framework. Lastly, it proposes a collaborative model between academia and practice for implementing strategic management, suggesting that a scientific approach can enhance corporate governance. The work culminates with a comprehe
Buchkauf
Bausteine eines strategischen Managements, Werner Kirsch
- Sprache
- Erscheinungsdatum
- 1983
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