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Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.
Buchkauf
Essentials of Marketing, Geoffrey Lancaster, Massingham Lester
- Sprache
- Erscheinungsdatum
- 1988
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- Titel
- Essentials of Marketing
- Untertitel
- Text and Cases
- Sprache
- Englisch
- Autor*innen
- Geoffrey Lancaster, Massingham Lester
- Verlag
- McGraw-Hill Book Co Ltd
- Erscheinungsdatum
- 1988
- Einband
- Paperback
- Seitenzahl
- 430
- ISBN10
- 0070841810
- ISBN13
- 9780070841819
- Reihe
- Schlagwörter
- Ökonomie, USA, Marketing & PR, Fallstudien
- Beschreibung
- Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.