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Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
Buchkauf
Foundations of Retailing, Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Sprache
- Erscheinungsdatum
- 1984
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- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- 2,10 €inkl. MwSt.
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- Untertitel
- Second Edition
- Sprache
- Englisch
- Autor*innen
- Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Erscheinungsdatum
- 1984
- Einband
- Hardcover
- Seitenzahl
- 570
- ISBN10
- 0256029423
- ISBN13
- 9780256029420
- Reihe
- Schlagwörter
- Beschreibung
- Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.