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- 1040 Seiten
- 37 Lesestunden
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Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
Buchkauf
The Strategy Process, Henry Mintzberg Storch, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Sprache
- Erscheinungsdatum
- 2006
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- Titel
- The Strategy Process
- Untertitel
- Concepts, Contexts, Cases
- Sprache
- Englisch
- Autor*innen
- Henry Mintzberg Storch, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 1040
- ISBN10
- 027365120X
- ISBN13
- 9780273651208
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Marketing & Vertrieb
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.