Brand Equity and Advertising, Advertising's Role in Building Strong BrandsDavid Allen AakerAusverkauft4,4Bewachen
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityDavid Allen AakerAusverkauft4,0Bewachen
Owning Game-Changing Subcategories: Uncommon Growth in the Digital AgeDavid Allen AakerAusverkauft4,3Bewachen