Waldemar Cudny Bücher

Focusing on festivals, this scientific monograph integrates urban geography, cultural anthropology, and sociology to explore the origins, history, and development of these events. It presents various festival typologies, including the author's own, and discusses research methods for analyzing their impacts on urban spaces—physically, socially, culturally, and economically. The book includes practical examples and a case study on Lódz, highlighting the role of festivals in urban management and development. It serves as a supplementary resource for students in related fields.

Exploring the intersection of automobiles and tourism, the book highlights how experiences related to car production and events have shaped contemporary tourism. It delves into the emergence of car tourism, driven by significant investments from major European manufacturers and the popularity of unique experiences like car races and industry museums. This new tourism phenomenon has not been extensively studied, marking a fresh area of academic interest as it evolves alongside the growing fascination with automotive culture.

Focusing on city promotion and branding, the book outlines the strategic management challenges faced by urban areas. It explores various development strategies tailored for cities and delves into the fundamental principles for crafting an effective city branding strategy, making it a valuable resource for urban planners and marketers.