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Focusing on urban development, this book outlines the essentials of crafting effective city promotion and branding strategies. It addresses the challenges of strategic management in urban areas, explores various development strategies, and details the fundamental principles necessary for successful city branding. The insights provided aim to guide city planners and marketers in enhancing their community's image and appeal.
Buchkauf
City Branding and Promotion, Waldemar Cudny
- Sprache
- Erscheinungsdatum
- 2019
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- (Hardcover)
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