Efraim Turban Bücher

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .

Neural Networks in Finance and Investing is a revised and expanded edition of the first book to exclusively address the use of neural networks in the financial arena. Robert Trippi and Efraim Turban have assembled here a stellar collection of articles by recognized experts from industry and academia on this increasingly important subject. They discuss neural network successes and failures, as well as identify the vast unrealized potential of neural networks in numerous specialized areas of financial decision making.

Thoroughly Updated Sixth Edition! Social networks are transforming how people communicate, work, and play. This comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate and compete in the current global environment. The cover depicts two examples of social network. The larger image is a visualization of the trust relationships in a web-based social network. The smaller figures are default avatars from Second Life, a multi-layered, 3D virtual world that is imagined, created, and owned by its residents. See chapter 4 for more information on social networks. For more information on Second Life, visit second life.com or see Second Life: the Official Guide by Rymaszewski et al. at www. sybex.com/go/secondlife For more information on the trust network, visit trust.mindswap.org

Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.

Decision Support and Business Intelligence Systems provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. The 10th edition focuses on Business Intelligence (BI) and analytics for enterprise decision support in a more streamlined book.

"This book is about the application of the scientific approach to managerial decision making. Management science can be a tremendous aid to the manager faced with decisions. It can sort out the complex array of data, show what is relevant and what is not, focus on the lack of certain crucial information, provide an objective and consistent basis of choosing the best (or a good enough) solution, and even help quantify the manager's feelings and preferences for solution outcomes. In short, it can be used to make better decisions and improve the management of organizations."

This text is based on the fundamental premise that the major role of information technology (IT) is to support employees, regardless of their functional area (e.g. sales, marketing, accounting, HR) or level in the organization. Intense global competition, a heightened focus on the bottom line, and an increasingly rapid pace of change are forcing organizations, and their employees, to continuously improve their performance. IT provides the tools that enable all employees to better perform their jobs, especially in solving problems and seizing opportunities.

This book is widely known for its comprehensive treatment of decision support theory and how it is applied.Through four editions, this book has defined the course and set the standard for up-to-date coverage of the latest decision support theories and practices by managers and organizations. This fifth edition has been streamlined and updated throughout to reflect new computing technologies. Chapter 9 has been completely rewritten to focus on the Internet and Intranet. The reader will find expanded coverage of data warehousing, data mining, on-line analytical processes, and an entirely new chapter on intelligent agents (Ch. 19). Internet related topics and links to Internet exercises and cases appear throughout the new edition.