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Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
Buchkauf
Process based strategic planning, Rudolf Grünig
- Sprache
- Erscheinungsdatum
- 2001
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