Marketing plans : how to prepare them, how to use the

Autor*innen

• Malcolm McDonald

Parameter

• Handel und Verkauf
• Management
• Sachliteratur
• Wirtschaft
• Professional development series

Mehr zum Buch

This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.

• Sprache: Englisch
• Erscheinungsdatum: 1995