Marketing plans : how to prepare them, how to use the

Autor*innen

Malcolm McDonald

Buchbewertung

3,1(9)Abgeben

Parameter

Handel und Verkauf
Management
Sachliteratur
Wirtschaft
Professional development series

Mehr zum Buch

This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.