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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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The Brand Gap, Marty Neumeier
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Brand Gap
- Untertitel
- How to bridge the distance between business strategy and design
- Sprache
- Englisch
- Autor*innen
- Marty Neumeier
- Verlag
- New Riders
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- ISBN10
- 0321348109
- ISBN13
- 9780321348104
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Kunst, Design, Marketing & Vertrieb, Unternehmertum
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."