The Brand Gap

How to bridge the distance between business strategy and design

Autoren

Marty Neumeier

Buchbewertung

5,0(4774)Abgeben

Parameter

Handel und Verkauf
Kunst
Kunst & Kultur
Sachliteratur
Wirtschaft

Mehr zum Buch

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."