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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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- Titel
- Principles of marketing
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong
- Verlag
- Prentice-Hall
- Erscheinungsdatum
- 1991
- Einband
- Paperback
- ISBN10
- 0137216890
- ISBN13
- 9780137216895
- Kategorie
- Skripten & Universitätslehrbücher
- Beschreibung
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.