Creative advertising

Autor*innen

• Mario Pricken

Parameter

• Handel
• Kunst
• Kunst & Kultur
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback