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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Buchkauf
Corporate Creativity, Susan Stern, Alan G. Robinson
- Sprache
- Erscheinungsdatum
- 1997
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- (Paperback)
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- Titel
- Corporate Creativity
- Sprache
- Englisch
- Autor*innen
- Susan Stern, Alan G. Robinson
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- ISBN10
- 1576750094
- ISBN13
- 9781576750094
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Management & Personalverwaltung
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.