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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
Autor*innen
Buchbewertung
Parameter
- 600 Seiten
- 21 Lesestunden
Mehr zum Buch
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
Buchkauf
Strategic Brand Management, Kevin Lane Keller
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Untertitel
- Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
- Sprache
- Englisch
- Autor*innen
- Kevin Lane Keller
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 600
- ISBN10
- 0273779419
- ISBN13
- 9780273779414
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Fachliteratur, Marketing & PR, Kommunikation, Werbung und Promotion, Einkaufen, Marken
- Erstveröffentlichung
- 2007
- Originaltitel
- Strategic brand management
- Bewertung
- 4,25 von 5 Sternen
- Beschreibung
- For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.