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Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.
Buchkauf
Running a Public Relations Department, Mike Beard
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Running a Public Relations Department
- Sprache
- Englisch
- Autor*innen
- Mike Beard
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 160
- ISBN13
- 9780749434243
- Kategorie
- Marketing & PR
- Beschreibung
- Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.