Foundations of Marketing

Autor*innen

• John G. Fahy
• David Jobber

Parameter

• 384 Seiten
• 14 Lesestunden

• Lehrbücher
• Marketing & PR
• Sonstige Lehrbücher
• Wirtschaft

Mehr zum Buch

Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Paperback