Foundations of Marketing

Autor*innen

• David Jobber
• John Fahy

Parameter

• 384 Seiten
• 14 Lesestunden

• Lehrbücher
• Marketing & PR
• Sonstige Lehrbücher
• Wirtschaft

Mehr zum Buch

Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback