Strategic Management

Formulation, Implementation, and Control - Fifth Edition

Autor*innen

• John A. Pearce II
• Richard Braden Robinson

Parameter

• 935 Seiten
• 33 Lesestunden

• Handel
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

• Sprache: Englisch
• Erscheinungsdatum: 1994
• Einband: Hardcover