Ogilvy on Advertising

Autor*innen

• David Ogilvy

Parameter

• Handel und Verkauf
• Lehrbücher
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Paperback