Global Strategy

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Mike W. Peng

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Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.

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2021

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Global Strategy, Mike W. Peng

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Titel: Global Strategy
Sprache: Englisch
Autor*innen: Mike W. Peng
Verlag: CENGAGE Learning
Schlagwörter: Wirtschaft, Handbücher und Anleitungen, Handel und Verkauf
Bewertung: 4,5 von 5 Sternen
Beschreibung: Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.