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- 562 Seiten
- 20 Lesestunden
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Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.
Publikation
Buchkauf
Global Strategy, Mike W. Peng
- Sprache
- Erscheinungsdatum
- 2021
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- (Paperback)
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- Titel
- Global Strategy
- Sprache
- Englisch
- Autor*innen
- Mike W. Peng
- Verlag
- Cengage Learning, Inc
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 562
- ISBN13
- 9780357512364
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Marketing & Vertrieb
- Bewertung
- 4,5 von 5 Sternen
- Beschreibung
- Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.