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Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
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Contemporary Marketing, Louis E. Boone, David L. Kurtz
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- Sprache
- Englisch
- Autor*innen
- Louis E. Boone, David L. Kurtz
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Schule, Marketing & Vertrieb
- Bewertung
- 3,55 von 5 Sternen
- Beschreibung
- Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.