Marketing Research: Methodological Foundations

Autor*innen

• Gilbert A. Churchill

Parameter

• Handel und Verkauf
• Lehrbücher
• Wirtschaft

Mehr zum Buch

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

• Sprache: Englisch
• Erscheinungsdatum: 1995