Cultural Strategy

Using innovative ideologies to build breakthrough brands

Autor*innen

• Douglas B. Holt
• Douglas Cameron

Parameter

• 387 Seiten
• 14 Lesestunden

• Design
• Handel und Verkauf
• Kunst & Kultur
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

• Sprache: Englisch
• Erscheinungsdatum: 2010