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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
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Market-Based Management, Roger J. Best
- Sprache
- Erscheinungsdatum
- 2005
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- Untertitel
- Strategies for growing customer value and profitability
- Sprache
- Englisch
- Autor*innen
- Roger J. Best
- Verlag
- Pearson Prentice Hall
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Schule, Marketing & Vertrieb
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.