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This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.
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- Titel
- Marketing
- Untertitel
- Real People, Real Choices - Fourth Edition
- Sprache
- Englisch
- Autor*innen
- Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 624
- ISBN10
- 0131449680
- ISBN13
- 9780131449688
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Schule, Marketing & Vertrieb
- Bewertung
- 2,7 von 5 Sternen
- Beschreibung
- This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.