Mehr zum Buch
The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices
Buchkauf
Marketing : an Introduction, Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Gratis Versand in ganz Deutschland!
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