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Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Buchkauf
Marketing. An introduction, Gary Armstrong, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2007
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- Titel
- Marketing. An introduction
- Sprache
- Englisch
- Autor*innen
- Gary Armstrong, Philip Kotler
- Verlag
- Pearson Prentice Hall
- Verlag
- 2007
- Einband
- Paperback
- ISBN10
- 0131865919
- ISBN13
- 9780131865914
- Kategorie
- Marketing & PR, Wirtschaft
- Beschreibung
- Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.