Strategic Management

Autor*innen

• Alonzo J. Strickland
• Arthur A. Thompson

Parameter

• Business & Management
• Handel
• Management
• Marketing & Vertrieb

Mehr zum Buch

Thompson/Strickland is the strategic management market leader by a wide margin. The book and its parts include excellent text material, the best cases, and a strong current readings component. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up the Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall. The cases which are starred below can be found on Strat-TUTOR.

• Sprache: Englisch
• Erscheinungsdatum: 1996
• Einband: Hardcover