Strategic management : concepts and cases

Autor*innen

• Arthur A. Thompson
• A. J. Strickland

Parameter

• Handel und Verkauf
• Management
• Wirtschaft

Mehr zum Buch

This is a resource-based review of the firm, incorporating 17 cases which reflect this emphasis. New case studies cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies and global competition and strategy issues are integrated throughout.

• Sprache: Englisch
• Erscheinungsdatum: 1987