Ausverkauft

Strategic management : concepts and cases

Autor*innen

Arthur A. Thompson
A. J. Strickland

Buchbewertung

4,3(15)Abgeben

Parameter

Business & Management
Handel
Management
Marketing & Vertrieb

Mehr zum Buch

Thompson/Strickland is the strategic management market leader by a wide margin. The book and its parts include excellent text material, the best cases, and a strong current readings component. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up the Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall. The cases which are starred below can be found on Strat-TUTOR.