Strategic management : concepts & cases

Autor*innen

• Arthur A. Thompson
• Alonzo J. Strickland

Parameter

• Business & Management
• Handel
• Management
• Marketing & Vertrieb

Mehr zum Buch

This work discusses developments in the area of strategic management, such as employee empowerment and team and process organization. There are explanations of how and why a company's strategy can be partly planned and partly reactive, and the concept of a strategy-making pyramid is introduced.

• Sprache: Englisch
• Erscheinungsdatum: 1996
• Einband: Hardcover