Differentiate or Die

Survival in Our Era of Killer Competition

Autor*innen

• Jack Trout

Parameter

• 240 Seiten
• 9 Lesestunden

• Handel
• Lebenshilfe
• Management & Personalverwaltung
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Paperback