Das Buch ist derzeit nicht auf Lager
Parameter
Kategorien
Mehr zum Buch
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
Buchkauf
Scenarios in Marketing, Gill G. Ringland, Laurie Young, Andrew Curry, David Young, Tim Westall, Merlin Stone, David Haigh, Graham Clark, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Scenarios in Marketing
- Sprache
- Englisch
- Autor*innen
- Gill G. Ringland, Laurie Young, Andrew Curry, David Young, Tim Westall, Merlin Stone, David Haigh, Graham Clark, Autorenkollektiv
- Verlag
- John Wiley And Sons Ltd
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- ISBN10
- 0470032723
- ISBN13
- 9780470032725
- Kategorie
- Wirtschaft
- Beschreibung
- You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.